Released on: April 17, 2008, 2:44 am

Press Release Author: Cristi Dorobantescu/Avangate

Industry: Internet & Online

Press Release Summary: Avangate, full service provider for electronic software
distribution and reseller management for software vendors, joins between 22nd and
24th of April the 2008 edition of Infosecurity Europe. Meet Avangate at booth D166.


Press Release Body: Avangate, full service provider for electronic software
distribution and reseller management for software vendors, joins between 22nd and
24th of April the 2008 edition of Infosecurity Europe. In booth D166 and during
one-to-one meetings, the Avangate team is sharing know-how and first-hand experience
on what antivirus software vendors need to grow their business and increase revenue.

\"At Avangate we know what it takes to sell security solutions - after developing the
RAV antivirus, selling 10 million licenses online and through a global network of 60
distributors, we gathered hands-on knowledge on what security software vendors need
for a profitable business\" notes Laurentiu Ghenciu, sales manager at Avangate. \"Our
clients are our partners and we do not just sell commercial solutions but rather
provide customized sets of services that together fit the business needs of every
security vendor - eCommerce platform, Partner Relationship Management, Web
Promotion\" adds Laurentiu Ghenciu.

The security industry is a highly competitive one and the commercial success comes
from the advantage one gets from using the right sales tools. \"The RAV experience
has been a strong foundation for our further ideas on how to create the efficient
commerce solutions we provide today to software vendors. Working everyday for the
past three years with software vendors we\'ve raised standards and now we present a
complete solution to cover both online sales and offline distribution channel and
actually keep business running 24/7 \" says Carmen Sebe, CEO Avangate.

In 2005 Avangate launched the eCommerce platform Avangate®, followed in 2006 by ARMS
(Avangate Reseller Management System), and has been continuously involved in
community discussions on web promotion with articles, postings, presentations, with
an active presence in various industry associations like ISDEF, ASP, AISIP or SIP.

\"During the RAV years we learned that good business stands on a reliable eCommerce
system combined with intelligent, round-the-clock distribution channel management,
as well as smart promotion over the web,\" comments Carmen Sebe.

From Avangate experience, with the ARMS solution, it takes 4-6 people to manage 60
global resellers as well as the business development of the company, identifying new
partners and assessing the existing ones\' performance. This means less burden on
profit as well as quality time spent to grow business instead of just maintaining
it. The key is a cost-effective solution able to centralize relations with
distribution partners, to manage licenses and payments - it is the essence of
Avangate ARMS partner relationship management system, integrating license and order
management, 24/7 communication and payments, license renewals and an extended list
of tools supporting both reseller\'s and vendor\'s processes.

Avangate provides software vendors and resellers with the best balanced mix of
business tools on the market - Avangate®, the eCommerce platform with flexible
features for a global commercial presence, ARMS, the Avangate Relationship
Management System that lets sales people focus on business growth instead of
tracking payments, and Web Marketing Services including Search Engine Advertising,
Usability, Social Media Marketing, Press Releases and Product Promotion. The company
clients\' track record includes antivirus professionals such as BitDefender (ARMS
solution) Dr. Web, or VirusBuster whose feedback on service reliability and results
testimonials are available on www.avangate.com.

At Infosecurity Europe 2008 Software professionals can establish one-to-one meetings
with Avangate specialists by sending a reservation email directly from the event
page on the company website: www.avangate.com/infosec-2008/

Web Site: http://www.avangate.com

Contact Details: About Avangate
Avangate provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com

For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
+31 20 890 8080
cristi.dorobantescu@avangate.com